The 90 WVU students involved in the Challenge selected small area businesses to promote - ranging from law firms to restaurants to the University's own School of Business. "His insights will be valuable for these students well beyond this competition because SEM is clearly a salable skill right now." Walsh, assistant professor of marketing at the College of Business and Economics at WVU. "Neil was able to take a real campaign scenario offered up by one of the students and discuss strategy on the fly," says Michael F. Google and a panel of independent academics will select the winning teams based on the success of the campaign and the quality of the competition reports. Each group works with their professor and chosen business to set up an AdWords account and structure an effective online marketing campaign. The Challenge allows teams of four college students to test their online marketing skills by spending $200 in Google-provided AdWords vouchers on the real-world business of their choice. "I think the Challenge is a great way for students to get a sense of how dynamic this kind of marketing is - being able to manage an Adwords campaign while directly interacting with a client is a phenomenal opportunity for anyone considering a career in marketing." With constant shifts in paid search rankings and Google standards, we have to be on top of our clients campaigns pretty much around the clock," said Welsh. "Pay Per Click management is not a spectator sport. Welsh and Erfe gave students real-world advice on planning and executing AdWords campaigns based on the work Silverback does for its clients on a daily basis. Welsh, along with Silverback's director of search engine marketing Joseph Erfe, recently sat down in Morgantown with college seniors at West Virginia University who will be competing in the Challenge as part of a course in Services Marketing. Last month a few lucky competitors got some pre-race tips from PPC and SEO Campaign Management gurus Neil Welsh and Joseph Erfe of Silverback Strategies, a top DC Internet Marketing Firm.
Marketing students around the world are taking part in the Google Online Marketing Challenge, a global student online marketing competition, between now and May.
Silverback Strategies also has a variety of clientele, such as Mattress Warehouse, Strayer University, and Discovery Education, that have all benefited from the agency’s pioneering approach to digital marketing.Alexandria, Virginia (PRWEB) March 5, 2009 The company’s core services of search engine optimization (SEO) and paid media are driven by creative, content and analytics, harnessing the power of major marketing channels, including Google, Facebook, Instagram, LinkedIn, and TikTok. Their experienced team specialize in providing effective campaigns that are grounded in understanding buyer behaviors while also helping clients to grow sales, revenue, and brand recognition. Silverback Strategies offers a diversity of services, such as pay per click, search engine optimization, digital strategy, content marketing, social media marketing, web design, and more. Headquartered in Arlington, the company was founded in 2007 with 50 employees who focus their services on midmarket and enterprise organizations across numerous industries and for various needs. Silverback Strategies is an innovative agency who has been redefining how agencies work with clients for the past 15 years.
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